4 Important Categories to Think About When You Start Your Blog

BY KAYLA KRASNOW, APOLLON EDITOR, SPRING 2021

Working on a blog or considering starting your own? The following practices will help your blog stand out.

1. CONTENT

• Stay on topic.

• Write with your target audience in mind. For, example, if you’re writing for Apollon Blog, your tone should be casual and focused on undergraduate student interests.

• Include popular searched terms as keywords in your text to attract more visitors from your target audience. 

2. FREQUENCY & TIMING

• Have a consistent or set posting schedule.

• Prioritize quality over quantity.

• Followers need to know when to check your blog and will stop visiting or subscribing if new posts are rare.

• Schedule regular posts on a weekly or monthly schedule, or post multiple times throughout the week.

• Consider establishing set posting times. For example, 5 p.m. on Wednesdays, or hourly Monday-Friday.

• Check on and update old posts so they do not become outdated, since posts may still attract visitors months or years after initial publishing.

3. FORMATTING

The Inverted Pyramid Approach

• Write a headline that draws in readers.

• Write using the inverted pyramid approach, with the most important parts in the first few sentences. 

• Use paragraph breaks and subheadings.

• Keep in mind the 80/20 rule: 80 percent of readers only read the headlines in posts. 

• Include interactive elements, such as:

  • Hyperlinks 

  • Images 

  • GIFs 

  • Videos 

  • Infographics

4. CROSS PROMOTION

Use all available resources to help your blog grow, including:
• Social media, such as  Instagram, Facebook, Twitter, TikTok, Pinterest, LinkedIn and other social media platforms to engage with your subscribers and update followers on new blog posts.
• Subscriber-based newsletters to keep your subscribers up to date on new posts and other blog happenings.