The Best Social Media Practices to Start Your Content Promotion

By Brianna Hay and Jessica Muzii, Apollon Editors Spring 2021

Are you unsure of the best ways to use social media to promote your brand? According to Moz, there are a specific set of guidelines that should be followed to ensure that you’re getting the most engagement possible on your various social media accounts. Moz is a company that is dedicated to providing techniques to make virtual marketing and SEO practices easier. Below is a compilation of what we view as the five most important guidelines from Moz’s list to keep in mind when you are promoting your content: 

1. Post content that is relevant to your brand. 

Consistency in the relevance of your content will ensure that your followers are seeing posts that will be of interest to them. This could range from posting about when things will launch for your brand to posting about new ideas that you have for the future. 

2. When followers interact with your account, interact back.

 Keeping your followers engaged in a conversation with your brand helps to foster connections that can make your brand more popular. This interaction with followers can enhance your following status and encourage more people to interact with your page. 

3. Stay up to date with your posting.

If you are constantly updating your viewers on the latest news that your company, website, journal or blog, has to offer, they are more likely to come back and participate. However, be careful about overwhelming your audience with information. Be selective with the amount of content per post.

4. Remember that there’s beauty in simplicity.

Don’t put too much information on one post. Designate posts for specific purposes. For example, when posting about upcoming deadlines, don’t include social events that your brand may have coming up. It can confuse your audience and as a result, you may deter potential customers.

5. Check out your competition.

If you want to make sure that you are being kept up to speed on all the newest social media trends, refer to brands that may be promoting similar content. Keeping up with the newest trends on social media is important, as potential customers will want to engage with the more up to date brand. 

This compilation of most important starting points for social media practices can serve as a base to promote your content most effectively. Using these easy five guidelines to enhance the content promoted on your pages can dramatically affect the ways in which your brand is viewed.